Love the Games on the iPad

Love playing Madden 12, Angry Birds, Fly Effect 3D, Shrek Racing, Rage, and Infinity Blade, but now comes one of the old classics in a new format:

i AM i PAD!

A One stop shop for everything iPAD - including training, tips, techniques, and tutorials on the lastest information and resources available for those who are considering or own an iPAD, as well as the curious bystander. We will test the latest applications, as well as gather the newest material on this all-encompassing device, using a critical and creative eye, while viewing the serious (and humorous) information to make your experience truly "magical."






Apple's Official iPAD Videos!!!

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Latest iPAD Commercial!

Monday, November 26, 2012

iPad 4 (Retina Display) is Available - And it's Beautiful!

Just picked up the iPad 4 with Retina Display, and I can't recommend this highly enough. The common question I always get is, should I get the newest generation or stay with what I have? If you have the first gen, get this! If you have the second gen, you may want to get this! 3rd gen, wait another couple generation iPads - it will be worth it. First thing you notice is the incredible speed, the clean screen, the graphics, the easy upload times, the true HD quality videos, etc., etc. Everything transfers nicely, and the new accessories add to the experience - I use mine for the classroom and it improves the quality of materials presented. Add the hand swivel, and I carry my iPad everywhere. It's lighter, the connection is easy to use, and you can pick up adaptors to keep your old connectors. Apple TV and Airplay work very nicely with it - you can't go wrong by picking it up. This time, I went with less memory with the use of the cloud - it made sense and saving the money let me pick up all the accessories with it. Recommended highly! Let me know what you think?

Thursday, October 6, 2011

God bless Steve Jobs!



Dear Steve,
We never met but I'm pretty familiar with your work. Of course I'm just one of millions who lay claim to a connection with you. Full disclosure up front: I do own two iPads, and 3 iPods. In fact, my first experience with a computer at school was on an Apple IIC. Or was it an Apple IIE? Forgive me, it was a while ago.
Today, people around the world are mourning your loss but I think they forget how you'll always be with them. In fact, many people probably learned of your passing on the very devices your company created. And the "NeXT" generation who grew up with you will undoubtedly encourage the next generation to remember why Apple became so iconic.
To me, it seems like you wanted us to truly connect with our devices, almost in a spiritual sense. I know in your younger years you spent some time in India and apparently experimented with the occasional, um, organic substance. It's like you wanted technology to become part of our soul, man. Perhaps that's overstating it.

Look, I don't want to make this uncomfortable for anyone. While so many of us love our technology, Apple products included, at the end of the day it's just a bunch of ones and zeroes and silicon, right? Don't get me wrong -- I've been a geek my whole life. But I routinely question why my Apple products in particular have such a personal feel to them. And in some ways that's baffling to me since I can't open them up, I can't modify them or even replace a battery, and they're almost like a piece of delicate art. Perhaps your greatest legacy will be in recognizing how intuitive design can re-shape our lives without us even being aware of it.
Indeed, I know people are comparing you with Edison and Ford and other great American inventors and already putting you on a pedestal. And that's certainly not without merit. But I'd argue that you're unique. Like a technology that can never be replicated. Clearly you were a visionary. I've also heard you called a genius and a pioneer. I'd agree with all those, especially since you personally hold dozens of patents.
But it wasn't always easy, right? Since I've covered your career for so long, I've also heard the stories of your tough managerial style, your sometimes gruff demeanor and your well-documented ego. But I guess it all comes with the territory in some ways -- you can't make an iomelet without breaking some eggs. And I know you had humble upbringings as a child of adoption.
But as I mentioned before, all of this information comes to me secondhand. I get the feeling only a select few people really knew you. Your family and kids. Steve Wozniak. Maybe Bill Gates on some level. Some Silicon Valley contemporaries. And a trusted inner circle at Apple. But I think it's pretty obvious to everyone that you rose up to become an American success story.
You persevered through an ouster by the company you founded, you then re-built it after Apple was considered borderline obsolete and lacking innovation, and you publicly fought cancer with resolute and inspirational determination. But as you so eloquently said, death is life's change agent.
Bottom line: it's a tough day for a lot of folks. Naturally we're thinking about your loved ones and close friends and colleagues. And those of us in the tech community are speculating about how Apple's new CEO Tim Cook will fare, looking ahead to the release of the new products next week, and wondering if you were bigger than Apple or is Apple bigger than you? It's a question that can't be answered in the short term. (By the way, does the iPhone 4S really refer to "4 Steve"? I must say we were all a little bummed about no iPhone 5) In the meantime, I’m going to “think different.”

Oh, and one more thing….


Thursday, May 19, 2011

iCloud is coming!!!

(from our friends at Computerworld)

The Apple [AAPL] social network for music, Ping, seems set to become something you want to use, rather than an embarrassing relative you try to ignore. That's because the company has reached a series of key major label deals to support its mythical cloud-based music services, even as its competitors -- including Google and Amazon -- fail to reach deals for their own unlicensed attempts.

School of rock

Apple last night reached agreement with EMI to offer music through the upcoming service. The company reached a similar deal with Warner last month, and CNet tells us deals with Universal and Sony seem set to be reached "as early as next week". The indie labels won't be pleased as they don't appear to have made it into the first tranche of negotiations.

With the deals in place, the technology infrastructure -- including the North Carolina data center all ready to roll -- and huge capital investments already made, Apple seems in position to launch its cloudy venture.

The company is expected to do so at its annual music product revamp in September, but with the iPhone allegedly also set to seize airspace at that event, it wouldn't be surprising to see Apple introduce its new service at WWDC next month.

If you're going to Cupertino

Given that Apple's Lion OS is expected to marshal its own cloud-based elements in the form of the new 'iCloud' MobileMe iteration, and that cloud-based technologies (a la Dropbox, but more secure) are expected to underpin the company's entire device strategy, moving forward, it would be no surprise to see service introduction at WWDC. This would give developers a chance to consider their own implementations of supporting services within Lion when it ships.

[This story is from Computerworld's Apple Holic blog. Follow on Twitter or subscribe via RSS to make sure you don't miss a beat.]

It is of course one in the eye for Google.

Google's unlicensed service launched in March without support from the labels. It is a digital vaults service, which the world's biggest search engine says makes it legal. The labels don't agree and the two sides can't reach a deal because Google doesn't think music's worth paying as much as the labels are demanding for.

That hasn't stopped Google announcing its also unlicensed Google Music service (beta). Can you imagine the reaction if Shawn Fanning had launched such a product without license?

Announcing iTunes in 2001, Jobs was passionate about music. He's a music fan (despite the desperately tragic choice of Chris Martin as the music playout at last year's iPod event). Apple disagrees with Google's assesment as to the value of music as an art form. Giving some value to content has underpinned Apple's iDevice success, after all.

iRock around the clock

This is a really good thing for the music industry, itself unwilling to see any more reductions to its bottom line. It is also a highly interesting twist of fate that an industry which has for a decade denigrated its own music service savior (iTunes) is now turning to iTunes for salvation once again.

I've waffled long enough on the politics of this, so let's quickly look at what the key element to Apple's digital locker service will be:

Key advantage: You will be able to access and stream all your music from the Apple cloud without being required to upload all your tracks. The service will scan your drive for your music collection then unlock access to those tracks on the Apple servers.
Then you'll be able to play your music on any connected device: a Mac, PC, iPod touch, iPad, iPhone or iPod/iPhone nano.
There's other opportunities. Look to Apple's social network for music, Ping. All told, Ping at present is a little 'Meh'.

One thing Ping does do is allow you to create Playlists which you can share with your followers. Nice, but not especially compelling, because at present all you or your chums can do is listen to 30-second previews for each of those songs. Why is that at all cool or interesting?

Now, introduce the notion that the iTunes cloud will also allow for a Spotify-like music streaming services, and it becomes easy to imagine that Ping will allow you to create playable Playlists to share with friends that they can listen to, share and comment upon. Imagine this as a kind of personal radio station, always available via multiple devices.

Yes sir, I can boogie

Given that this activity will be taking place inside the virtual store of the world's biggest music retailer, I can't help but visualize this as the full realization of the celestial jukebox model the industry has talked about for over a decade -- only with the added advantage of actually offering a viable business plan in which labels and -- far more importantly in my book -- artists actually get paid.

This is exciting stuff.

It is just a shame the services will likely only be available in the US at first.

This will eventually become an international advantage to support iPad sales. This is why I predict Apple will account for the lion's share of the 888.7 million media tablets IHS iSuppli expects we'll see sold by 2015.




Did the New York Public Library Just Build the Magazine App of the Future? - The Atlantic

Did the New York Public Library Just Build the Magazine App of the Future? - The Atlantic

Tuesday, May 10, 2011

Adobe Connect for iPad

Big news for Adobe and iPad - Adobe Connect has a version that works for iPad and iPad 2 to communicate through webinars which allows the iPad to be even more business savvy. Taking a technology class, and the instructor mentioned this program, and said that someone was going to try it with the iPad 2 and I thought I should let them know it won't work - but found it, it does work, and that will help iPad users, their employers and employees using technology to it's fullest!

http://www.macnn.com/articles/11/05/06/new.ui.two.way.video.for.ipad.2.iphone.4/

Adobe Connect Mobile updated for iOS, adds iPad features
updated 07:00 pm EDT, Fri May 6, 2011New UI, two-way video for iPad 2, iPhone 4
Adobe Connect Mobile for iOS has been updated to v1.5.9 (its second major version) and now features first-time optimization for the iPad, including an "overview" mode that allows simultaneous viewing of presenter and slideshow. The free app lets users participate in Adobe Connect web meetings on Apple's iOS devices -- view video or slideshows, type in questions, chat directly to other participants, or optionally host their own meetings. The new version also features an updated user interface and two-way video capability that supports both cameras on the iPad 2 and iPhone 4.

Adobe Connect is a system (signup required) for creating webinars and web presentations that can be viewed live on a variety of platforms, similar to sites like UStream but aimed more at business, academic and other professional users. The app allows users to join existing meetings for free, but being able to host a meeting costs money. The ability to host a meeting works over either 3G or Wi-Fi and can handle video, audio, chat rooms and slideshows simultaneously (for devices that do not have cameras, the software can also host "telephone" or audio-only conferences).

Meetings can actually invite participants by calling them, avoiding the issue of having to punch in dialling codes, and features a navigation bar that lets users enjoy an overview of all activities happening with the meeting or focus in on one aspect (just chat, for example, to make it easy to read previous questions and replies or ask your own, or just the speaker's audio or video, or just the slideshow). Slideshows can consist of conventional slide presentations such as Powerpoint shows, PDF documents, videos or screen sharing provided by the meeting host or other presenters.

The Adobe Connect system is cross-platform, allowing participants on Mac, Windows, Linux and Solaris platforms as well as iOS and Android devices along with the Blackberry Playbook to participate. The Adobe Connect Mobile app (free) requires iOS 4 or higher, and works with the original iPad, the iPad 2, the iPhone 3GS or later and the iPod Touch 3rd generation or later.




Read more: http://www.macnn.com/articles/11/05/06/new.ui.two.way.video.for.ipad.2.iphone.4/#ixzz1Lx3JuHvH

Monday, May 2, 2011

Time Signs Agreement with iPad - Digital & Paper subscriptions!

This is the beginning for the salvation of the print media with free iPad subscriptions to paper subscribers - watch all other companies follow suit

(from our friends at Apple Insider):


Time reaches agreement with Apple for free iPad issues for print subscribers
Time Inc., the largest magazine publisher in the U.S., has reached a deal with Apple to allow print subscribers of its titles to download iPad editions for free, according to a new report.

The Wall Street Journal reports that Apple and Time have reached a deal, which stands as a vital turning point in the impasse between the iPad maker and publishers over digital subscriptions.

According to the report, the iPad editions of Sports Illustrated, Time and Fortune will support subscriber authentication starting Monday. People magazine began supporting free subscriber downloads last year, ahead of other titles from the publisher.

The deal has reportedly gone through in spite of an executive shakeup occurring at the company. In February, parent company Time Warner fired Time Inc. CEO Jack Griffin after just six months on the job, citing a clash of management styles as the reason.

During the search for a new CEO, which could take until at least late summer, a three-man committee of executives will lead the company in the interim, the Journal reported. Time Inc. may be in for rocky weather ahead, as analysts expect quarterly results from Time Warner on Wednesday to reveal flat revenue for the publisher.

According to the report, Time and other major publishers have not reached a deal for selling digital subscriptions to the iPad editions of their magazines. Publishers are reportedly hung up on Apple's insistence that the practice of forwarding subscriber information to publishers operate on an opt-in basis.

Maurice Edelson, general counsel for Time, told the Journal that the company's executives have held frequent meetings with Apple executives, including Eddy Cue, vice president of Internet services. The Time executives "say the latest deal to make iPad editions free for print subscribers is a sign the two sides are moving closer," according to the report.

Earlier this year, The New York Times reported that publishers such as Time Inc., Conde Nast and Hearst were frustrated with delays to Apple's then-forthcoming application subscription feature for the App Store. At the time, people close to the company's discussion said that Time had yet to strike a deal with Apple.

Apple sparked a controversy in February when it revealed that it would take a 30 percent share of income generated from in app subscriptions to an App Store app. In addition, publishers must match or better prices from subscriptions offered outside of the app and are not allowed to link to out-of-app purchases.

In response to the news, one subscription service called the terms "economically untenable," while one developer called Apple's new rules "a huge dick move." The U.S. Federal Trade Commission is in the preliminary stage of looking into the terms of Apple's App Store subscriptions.

However, not all publishers are dissatisfied with Apple's terms. Bloomberg announced a $2.99 monthly subscription for the Bloomberg BusinessWeek app in April, adding that the company was "pleased with Apple's terms."

"iPad is the most important place to be right now, and that’s where we’re focused," said Bloomberg mobile head Oke Okaro.




Friday, March 18, 2011

Augmented Reality with the iPad 2!

http://www.fastcompany.com/1738956/augmented-reality-possibly-the-ipad-2s-secret-killer-app

The Most Technologically Advanced Book for the iPad? - The Atlantic

Absolutely amazing app - great classic read updated, with the original woodblock designs reimagined!

The Most Technologically Advanced Book for the iPad? - The Atlantic

Nursery Rhymes Storytime Reminds You Of The Blasted, Lunar Hellscape That Is Your Life

Not your ordinary review of an App - definitely worth the read, and listen!

Nursery Rhymes Storytime Reminds You Of The Blasted, Lunar Hellscape That Is Your Life

Monday, March 7, 2011

Ten tips for mastering the iPad

Impress others with your iPad savviness by learning these tablet tricks
Posted on Mar 7, 2011 1:40 pm by Lex Friedman, Macworld.com

With Apple releasing a second version of the iPad on Friday, it’s easy to feel as if that tablet has been around forever. In reality, though, the original iPad shipped less than a year ago—enough time to become familiar with the tablet’s ins and outs, but hardly long enough to truly master its controls.

Not to worry—we’ve assembled this list of tips for subduing the iPad’s on-screen keyboard, managing your multitude of apps, searching through the contents of your tablet, and more. Learn these skills, and you’ll soon impress everyone with your iPad-savvy, whether you’ve owned an iPad since day one or if the iPad 2 is your first model.

1. The comma key’s hidden powers
Whether you’re a touch-screen typing savant or a two finger tapper, there’s no denying that iPad typing isn’t as convenient as using a real keyboard—especially when you want to access frequently-used punctuation that isn’t even available on the virtual keyboard’s main screen. A little-known trick can help: swiping up quickly on the Comma key will instantly insert an apostrophe; swiping up on the Period key inserts a quotation mark. That’s one quick swipe, instead of a tap on the .?123 punctuation key, and then a second tap on the specific punctuation mark you’re after.

2. Tapping and holding virtual keys
Other virtual keys hold special powers, too. Press and hold on a vowel, for example, and a popover containing accented versions of the selected character appears. (Certain consonants, like C, S, and N, also offer alternate versions when you tap and hold on their virtual keys.)

Press and hold a vowel key—the ‘i’ in this case—and the iPad will summon a popover with accented versions of the character in question.
Similarly, holding down punctuation marks can provide extra options. the standalone Period key—the one on the punctuation keyboard, not the main keyboard—hides an ellipsis. The hyphen offers an em-dash and bullet. And the dollar sign hides symbols for numerous currencies.

3. Common keyboard shortcuts
When you connect your iPad to a regular keyboard like the Apple iPad Keyboard Dock or a Bluetooth keyboard, you can use some of the same keyboard shortcuts you’ve mastered on your Mac. Text editing key combinations—like Command-C, X, and V for Copy, Cut, and Paste—all work, as does Command-Shift-Arrow key-based text selection.

You can also use Option-key shortcuts for typing diacritical characters. Other key combinations that work include Undo and Redo (Command-Z and Shift-Command-Z, respectively), and Emacs-style cursor shortcuts like Control-A, Control-E, and Control-K.

Even with the iPad 2 introducing a new design, external keyboards should still work with Apple’s latest tablet. Apple, for example, lists its Wireless Keyboard as an accessory for the iPad 2, and we’ve heard no reports of changes to Bluetooth keyboard support in this week’s planned iOS 4.3 update.

4. Auto-correction is your friend

The backspace key is for suckers—true iPad masters know to let auto-correction fix your typing mishaps.
One last keyboard-related tip: especially when you’re using the on-screen keyboard, the easiest way to becoming a virtual typing pro is simply to trust the auto-correction algorithm. The slower your iPad typing speed, the more likely it is that you make frequent use of the backspace key. Or to put it another way: slow iPad typists only allow themselves to type precisely the right keys, and delete each individual mistake.

Not power users! Power users trust that iOS will fix their typos for them. When I type “Dippieedl,” my iPad recognizes that I’m after “Supposedly.” After just “Wkeph,” the iPad knows I want “Elephant.” Fix fewer typos, and your iPad typing will ironically improve.

5. Avoiding application exits
Sometimes, you notice something you’d like to check out more closely in an app—at the same instant you press the Home button. Instead of letting the app close, then finding its icon and waiting while the app relaunches, you can tell your iPad to abort your now-unwanted Home button press. Doing so is hilariously simple: don’t let go. If you hold down the Home button extra long—just a few seconds needed—your iPad will abandon its plans to close the current app, and you tap on that enticing link instead.

6. Closing background apps
On other occasions, though, you may want to close apps that are still (quietly) running. Ever since iOS 4’s introduction of multitasking, some of your apps can keep on running in the background, even after you’ve closed them. Generally, that’s fine; the iPad does a great job of killing apps when memory limits require it. Some apps, however—particularly GPS and VoIP apps—can eat up quite a bit of memory and battery life if they remain open when you no longer need them.

To quit apps running in the background, bring up the multitasking bar, press and hold on an app, and then tap the red minus sign that suddenly appears.
To make sure power-hungry apps that you don’t need don’t gobble your battery, you can force them to quit: double-tap the Home button to bring up the multitasking bar. Then, press and hold on any one app until all the apps start jiggling. Tap the red circle on the running apps in your multitasking bar that you’d like to quit.

(Again, remember, most apps running in the background will take care of themselves. You needn’t police the multitasking bar; this tip only concerns major memory guzzlers.)

7. Track down music playback controls
With the introduction of that multitasking bar, Apple made it a smidgen trickier to find music playback controls. When you double-tap the Home button, swipe the whole shebang towards the right. Doing so will reveal several controls: playback buttons (Reverse, Play/Pause, and Skip, along with sliders for brightness and volume.

Swiping the multitasking bar to the right will produce those hard-to-find iPod playback controls.
8. Search smarter
When you double-tap the Home button, or swipe to the left of your first home screen, you enter Spotlight search. It’s a great way to launch apps, find specific e-mails, or look up an individual contact. But if you never use (or never need to search) the iPad’s calendar, or Audiobooks, or Podcasts, you can remove those from your Spotlight search results. You can also rearrange the order in which Spotlight presents search results.

Launch the Settings app, tap on General, and then tap Spotlight Search. Uncheck the categories you don’t want to search, and tap and drag on the right-aligned handles to adjust the sorting.

9. Stash more apps in the Dock
Brand new iPads feature just four apps in the Dock. Because of that, many iPad owners keep just four apps in their docks. But it turns out that the dock actually holds six apps, if you’d like it to. All you need to do to keep more frequently-accessed apps in your dock is move them there: press and hold on any app icon until the apps start to jiggle, and then drag the app you’d like to move right into the Dock.

10. Launching apps quickly

Type an app’s name into Spotlight, and you can then tap the search result to immediately launch the app.
I have too many apps on my iPad. While I can always find certain apps quickly—I remember which home screen they’re on, and where geographically the icons are located on that screen—there are many more apps that I just can’t find. Instead of paging through home screen after home screen, I use Spotlight as a virtual keyboard launcher.

Tap the Home button to get to your first home screen, and then either tap it again or swipe to reveal Spotlight. Start typing the first few letters of the app’s name, and then tap on the right result to launch it instantly. Spotlight automatically surfaces your most frequently used apps at the top of its matching results, which is often very useful.

Friday, February 18, 2011

Thursday, February 17, 2011

Apple's Publishing Model Will Win!

(from our friends at Cult of Mac):

Apple announced its new plan for content publishers this week, and already it’s making money for the publishing industry by enabling wild, eyeball-grabbing headlines guaranteed to bring in the readers.

“Apple Just F****d Over Online Music Subs”

“Steve Jobs to Pubs: Our Way or Highway”

“Apple Launches Subscription System, Gouges Publishers in the Process”

“Apple Subscription Plans Anger Content Providers”

Digital-publishing-technology provider NewspaperDirect called Apple’s new policy ” unjustifiable,” “inexcusable,” “self-serving” and “ridiculous.”

The International Newsmedia Marketing Association felt “betrayed.”

OK, OK. We get the idea.

Movie critic Roger Ebert summarized another view in some quarters by tweeting: “Steve Jobs contributes his bit to the destruction of print media.”

That’s a compliment, not a criticism, by the way.

Meanwhile, just a day after Apple unleashed its new plan, Google unveiled one of its own, called Google One Pass. USA Today says the Google plan “undercuts Apple.”

So let’s collect ourselves and think this through. Is Apple’s plan really a major slap in the face to the publishing industry? Will it help kill print? And is Google’s One Pass a preferable alternative?

How Apple’s Plan Affects Publishers

So what is Apple’s publishing plan, exactly? The idea is to replace the (obviously flawed) old system of forcing publishers to send out, say, each issue of their newspaper or magazine as an individual app. The new system allows a publisher to sell daily, weekly, monthly or annual subscriptions, the content for which is delivered via the existing app over an iPhone’s or iPad’s Internet connection.

The service covers not only the kind of content that would be published by print magazines and newspapers, but also music and video.

The plan gives publishers the option to sell subscriptions from within the App Store with a one-click process.

Apple’s fee is 30 percent of the subscription price. Any pre-existing subscriptions can be served by the publisher without them paying the 30 percent. And publishers can offer subscriptions to be sold outside the App Store, but the deal can’t be better than the one offered on the App Store.

There are three beliefs or assumptions about the Apple plan that have some in the industry up in arms. They are:

1.Apple’s 30 percent cut is too high
2.Apple gets between publishers and subscribers
3.Apple will gain control of the industry
In general, my take is that the first two are false, and the third is mostly true.

The 30 percent is higher than zero, higher than Google’s take (more on that below) and higher than publishers wanted. But it’s far less than publishers are currently paying for the same services via the print model (payment processing, fulfillment and delivery, etc.).

Ultimately, 30 percent is either worth it for publishers to reach the iOS audience or it isn’t. If not, then they shouldn’t participate. If so, then they shouldn’t complain.

Everything about the content publishing business is based on pricing equal to “whatever the market will bear.” From subscription prices to ad prices to contracted publishing services — everyone is demanding every penny that a critical mass is willing to pay. Apple is doing exactly the same thing.

Publishers would prefer to pay less and get more. But Apple is offering a valuable service, platform and subscriber base and is charging a lot for it. Apple charges more because publishers get more. That’s how the publishing industry works.

The idea that Apple gets between publishers and subscribers is a red herring in exactly the same way. Publishers already outsource fulfillment, which means the taking of orders, management of subscriber databases and product delivery. Apple is simply serving as a fulfillment house.

Will Apple gain control of the industry? In a word: kinda. I think Apple’s control of the magazine industry (not necessarily the other content publishing industries) will end up somewhere between Apple’s control of the music industry (which is high) and of the movie downloads industry (which is low).

Their control will come in the form of transforming the way magazine subscriptions are marketed, fulfilled and “consumed.”

How Apple’s Plan Affects Print Publishing

The Apple plan is a dramatic improvement over the way print subscriptions are handled — for the reader, that is.

First, it’s easier. Most print subscriptions have to be paid for by check, or by filling out a credit card form on paper or on a Web site. With the Apple system, you just click “subscribe.” It will be an impulse buy.

Second, subscriber personal information (name, e-mail and zip code), is opt-in for subscribers on the Apple plan. Publishers don’t like the fact that this is optional. They tend to want much more data (gender, age and more) and they want it required, not optional.

The truth is that, like the music business, the publishing industry has been screwing subscribers for decades and Apple is offering a radical new way that favors the consumer.

When you subscribe to a print magazine, you suddenly and rapidly get two or three old issues. They do that because your renewal comes earlier. Many magazines are hard to unsubscribe from. And they tend to sell your personal information to junk mailers. Magazine fulfillment is a shady industry. Publishers keep their hands clean by outsourcing this dirty work to other companies similar to how many companies outsource collections or repossessions.

Apple’s approach is simple, straight-forward and easy. Click and you’re subscribed. Apple already has your credit card. And it’s easy to unsubscribe. You can choose to keep your personal information private. People are really going to like this approach and, as a result, more people will subscribe.

But despite this vastly superior model, I don’t think Apple will materially affect the fortunes of print publishing. Print magazines and newspapers will become a high-end luxury for older, richer or more sophisticated readers no matter what Apple does. I think the real surprise will be that Apple’s model will bring in new readers who otherwise wouldn’t subscribe to magazines.

How Google’s Plan Compares to Apple’s

Google’s subscription plan, which will be based on the existing Google Checkout service, is already available in the US, Canada, the UK, France, Germany, Italy and Spain.

Media reports are making a big deal out of comparing Google’s roughly 10 percent cut to Apple’s 30 percent.

However, the two services aren’t exactly comparable. Google’s plan is really a centralized system for subscribing on multiple platforms. It’s Google’s version of a subscription model that already exists elsewhere. Apple’s system is a truly new publishing model, and one specific to iOS devices.

In any event, Google’s plan isn’t as cheap as it sounds.

In the publishing industry, subscribers pay with either money or personal data or both. Subscriber data is as good as cash to magazine publishers, because they can easily turn it into pricier advertising.

In fact, while most reports focus on the consumer or newsstand side of the magazine industry, which accepts money from subscribers, they ignore the business side.

Business publications “sell” subscriptions not for money, but for information about the subscriber. Let me give you an example you may be familiar with.

IDG publishes Macworld. If you want to subscribe to the print version, you go here. You pay money, and they send you the magazine. Macworld is a consumer magazine.

IDG also publishes Computerworld, which is a publication I also write for, and which is an example of a business publication. When you subscribe, you go to this page and fill out information about yourself. You pay no money. You pay with data. That data is worth more to advertisers than any reasonable subscription fee.

At first glance, Google’s program appears to be a better deal for publishers. They get more user data and pay a lower percentage for fulfillment. But from the subscriber’s perspective, they have to pay with both money and user data, which is required under the Google system but optional with Apple’s.

Of course, it’s not an apples-to-apples comparison. But the point is that user data has significant monetary value to the publishing industry.

If data is currency, which it is, then Google is charging publishers less but users more.

Why Apple Will Succeed

Publishers and others can and will complain about Apple’s terms for serving up content subscriptions on the iOS. But Apple will succeed. The reason is that the combination of the Apple demographic, the ease of subscribing and the opt-in user data will mean iOS users will be by far the best audience. They will subscribe more, pay more for those subscriptions and respond more to advertising.

It’s likely that Apple’s system will re-enforce the qualitative advantage of the iPad. Already, iPhone and iPad users tend to be bigger spenders overall than those of other major platforms. Already some publishers are saying that Apple’s share is too high, and they may be tempted to publish on other platforms, especially Google’s. The higher-end publications will be far more likely to accept Apple’s terms. The end result will be that iOS users will be viewed by the publishing industry as a “premium audience” for “premium titles” and “premium advertising.”

The result will be something similar to what happens in the cell phone industry overall, where Apple sells a tiny, one-digit percentage of all handsets but makes most of the revenue. Apple will probably end up publishing a minority of existing content publishing titles, but make most of the money.

There is also an interesting dynamic at play that nobody in the publishing industry wants to talk about. The fewer publishers embrace Apple’s plan, the more successful those few will be.

iPad users are starving for real content subscriptions. If only a handful of major magazines embrace Apple’s plan, that handful will succeed much more than had everyone jumped on board. Publisher’s know this, and they’ll all looking at each other to see who blinks.

The future of publishing is tablets. That’s where the growth will be. If publishers want access to iPad users (which does and will represent the most and the best potential subscribers), they’re going to have to play by Apple’s rules. And they will.



Wednesday, February 16, 2011

The Latest Clips about iPAD!

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David Letterman might not be the best spokesman for the iPAD???

Even a 2 year old can figure out the iPAD!

Even a Cat can figure out the iPAD!

Stephen Fry Adores the iPAD!

Lang Lang Plays "Flight of the Bumblebee" on an iPAD!

Stephen Colbert and the iPAD!

Get Answers on the iPAD